Long code is a 10/11 digit mobile number that is designed for ease to remember and to use for premium services. It can work with all operators on a single number. You can get different keywords which can be either your company name or your product name, like you see in TV ads.
You can receive incoming SMS from your users and forward the same to your email, website or database. You can receive incoming SMS with variables containing information about sender's mobile number, message text etc through GET or POST method. Client can process the same at his URL and optionally send reply-back to sender of the SMS using our bulk SMS API.